Wellness Over 40 is a blog that discusses how to maintain wellness past age 40 by focusing on health, exercise, stress management, yoga/meditation, mental stimulation, emotional satisfaction, and good food.
Digital Marketing Has Different Meaning to Different Sectors
The primal nature of connectedness ensures it crosses all boundaries
Digital Capitalizes on Connectedness
When you are running your own small business, understanding demographics, mindsets, finances, and culture all affect how you can reach people. Digital marketing budgets are continually increasing, but in terms of reaching specific sectors digital won't be pinned down. Digital marketing embodies the whole shift from outbound interruptive marketing (TV, print ads, radio spots, billboards etc.) to inbound, customer-focused marketing (online ads, blogs, wikis, social media, websites, e-marketing, video etc.). Knowing how your customer views connectedness can make or break your ability to draw people in to find out more about your offering. If people engage, they will probably buy later - and it's all coming from the fact that connectedness is natural, it's primal. Marketers can use it, but connectedness came before marketing.
Embracing the Coolness of a Millennial Mindset Has a Lot of Appeal
In my view there is no real digital divide when trying to promote your products and services, just infinite new ways of understanding and reaching your customer. Millennials invented and own digital, but boomers may remain a large target market that they'll continue to mine data on. A 2013 report recently released by Pew Internet and American Life Project, Demographics of Internet Users, wrote that internet use among boomers has increased, and 77% of 50-65 year olds are online. For baby boomers who spent their teen years in the early 70s dancing en masse in public parks with bongo drums in the background, embracing the coolness of the millennial mindset has a lot of appeal. The inherent connectivity within the digital world feels familiar, like a lingering unconventionality.
Mesmerizing Ode to Lawren HarrisLawren Harris, Robert Binet, Lubomyr Melnyk, and dancers of the National Ballet of Canada, will the dreamers ever leave you? The Company's final performance of Made in Canada yesterday at The Four Seasons Centre in Toronto was a testament to the power of nature in the Canadian psyche. Canadian choreographers, composers, lighting designers, set designers, costume designers and dancers came together to celebrate a bond that we Canadians innately feel but rarely articulate. A pre-performance announcement by Artistic Director Karen Kain expressed gratitude towards the indigenous people of yesteryear on whose land the ballet company now operates at the Lake Ontario waterfront. When you look south across the lake from where the company's astounding artistry is now created, you can almost see Lewiston, NY beyond what is a relatively new border. After you've seen "Made in Canada" choreography however, you'll probably agree that our bo…
Revisit Your Own Idealism to Handle Work Stress
What are the best ways to handle stress as a baby boomer still dealing with demanding clients, high-pressure days and daily operation in the thick of the rat race? When your kids are grown up, when bar-hopping after work with colleagues is too unhealthy an option, and when retirement is not in your plans any time in the foreseeable future, how do you unwind? The answer may be to revisit who you were at 15 or 20. The seeds of old dreams are still there, sitting in time capsules waiting to be opened and reclaimed. The difference now is that you can actually pursue them.
Dialing Down Stress Means Focusing on Positive Mechanisms
The "fight and flight" instinct that helped you respond so well to emergencies and perform so well at work for so long is actually on a timer. The stress response has an effect on our bodies in a way that can compromise health and well-being in a very big way. According to the American Psychological Associa…
A Bird Sanctuary as Well as a Healthy Getaway for City Dwellers
Have you ever walked just outside a city's perimeter where the air is so fresh that you feel dizzy? At Leslie Spit/ Tommy Thompson Park on the waters of Lake Ontario, it is possible to completely escape the air pollution of 3-million strong Toronto just a short distance away. You are literally on the water looking into the city from across a lake. The fresh breeze that blows across the lake feels fresh and pollution-free.
Tommy Thompson Park is a former dump site that grew into a wildlife bird sanctuary on an isthmus in Toronto. It is entirely human-made. As described in its history, "the natural processes that evolved during the long construction and planning of the site had shaped [the park] into a truly "accidental wilderness". A map from toronto-wildlife.com shows where the park is situated in relation to the City of Toronto.
Leave It For The Birds
If you walk the 2+ hours to the end of the Spit, y…