Wellness Over 40 is a blog that discusses how to maintain wellness past age 40 by focusing on health, exercise, stress management, yoga/meditation, mental stimulation, emotional satisfaction, and good food.
Digital Marketing Has Different Meaning to Different Sectors
The primal nature of connectedness ensures it crosses all boundaries
Digital Capitalizes on Connectedness
When you are running your own small business, understanding demographics, mindsets, finances, and culture all affect how you can reach people. Digital marketing budgets are continually increasing, but in terms of reaching specific sectors digital won't be pinned down. Digital marketing embodies the whole shift from outbound interruptive marketing (TV, print ads, radio spots, billboards etc.) to inbound, customer-focused marketing (online ads, blogs, wikis, social media, websites, e-marketing, video etc.). Knowing how your customer views connectedness can make or break your ability to draw people in to find out more about your offering. If people engage, they will probably buy later - and it's all coming from the fact that connectedness is natural, it's primal. Marketers can use it, but connectedness came before marketing.
Embracing the Coolness of a Millennial Mindset Has a Lot of Appeal
In my view there is no real digital divide when trying to promote your products and services, just infinite new ways of understanding and reaching your customer. Millennials invented and own digital, but boomers may remain a large target market that they'll continue to mine data on. A 2013 report recently released by Pew Internet and American Life Project, Demographics of Internet Users, wrote that internet use among boomers has increased, and 77% of 50-65 year olds are online. For baby boomers who spent their teen years in the early 70s dancing en masse in public parks with bongo drums in the background, embracing the coolness of the millennial mindset has a lot of appeal. The inherent connectivity within the digital world feels familiar, like a lingering unconventionality.
Mesmerizing Ode to Lawren HarrisLawren Harris, Robert Binet, Lubomyr Melnyk, and dancers of the National Ballet of Canada, will the dreamers ever leave you? The Company's final performance of Made in Canada yesterday at The Four Seasons Centre in Toronto was a testament to the power of nature in the Canadian psyche. Canadian choreographers, composers, lighting designers, set designers, costume designers and dancers came together to celebrate a bond that we Canadians innately feel but rarely articulate. A pre-performance announcement by Artistic Director Karen Kain expressed gratitude towards the indigenous people of yesteryear on whose land the ballet company now operates at the Lake Ontario waterfront. When you look south across the lake from where the company's astounding artistry is now created, you can almost see Lewiston, NY beyond what is a relatively new border. After you've seen "Made in Canada" choreography however, you'll probably agree that our bo…
Taking the Discussion Outside the Classroom Keeps it Real
From research of the many over-40 classmates I've studied with during the past year, the consensus among boomers is that enforced discussion in college or university classrooms is dumbing down lecture content. At the typical college age, we were all "serious intellectuals" taking the discussion outside the classroom creatively and independently on our own, while receiving a full hour or 2-hour lecture from the prof as well. There wasn't a problem remembering the content. In most eras, students naturally discuss what they're learning in nightly gatherings outside the classroom, every era and place having its own hangouts. The dress and aspiration is also era-specific - perhaps young men in black leather bomber jackets and Lenin caps sit beside freedom-fighting women in earnest hippie dresses, all having written or with plans to write their novels or journal articles... or whatever. The main point is that o…
Revisit Your Own Idealism to Handle Work Stress
What are the best ways to handle stress as a baby boomer still dealing with demanding clients, high-pressure days and daily operation in the thick of the rat race? When your kids are grown up, when bar-hopping after work with colleagues is too unhealthy an option, and when retirement is not in your plans any time in the foreseeable future, how do you unwind? The answer may be to revisit who you were at 15 or 20. The seeds of old dreams are still there, sitting in time capsules waiting to be opened and reclaimed. The difference now is that you can actually pursue them.
Dialing Down Stress Means Focusing on Positive Mechanisms
The "fight and flight" instinct that helped you respond so well to emergencies and perform so well at work for so long is actually on a timer. The stress response has an effect on our bodies in a way that can compromise health and well-being in a very big way. According to the American Psychological Associa…