Posts

Showing posts from November, 2014

Who Defines Our Cultural Attitudes?

Image
Making Life Experience Count The large cities where we live are meccas of people from all over the world, yet our cultural attitude towards ageing is still dictated by a 1950s Madison Avenue advertising culture that slowly removed people over 40 from its depiction of relevant consumers. And that is still where we sit. According to our billboards, online or print ads, videos and articles, we are all perpetually somewhere between 21 and 38.

Taking Back Mass Media The only way for people over 40 to see ourselves addressed by our own culture, is to take back the street. Keep working. Do not go and stare at a sunset somewhere - unless it's on a holiday. If you're in marketing, stay engaged in your brands and change the copy and the design to reflect your own demographic somewhere in the market, as you get older. Stay engaged at your clubs, restaurants and open spaces until you become a visible force. The more people over 40 are reflected in the mass media and included as a demogra…