Digital Media Defies Generational Boundaries

Learning Digital as a Tool of Communication

A new dawn of digital media would happen when everyone can use it expressively

Digital media, like a language, is a tool of communication and expression. What you say within it is still central to its value, and substance is still all. Although 'the medium is the message' to the extent that technology influences how messages are perceived, you still need to start with the message - and content is never dominated by one particular generation.

Is Learning Digital an Advancement or Conformity? 

Can digital marketing only be properly understood and managed by millennials because they been raised in a digital world? Just reading titles like this make we wonder whether learning digital is an advancement or has just become another way of being a conformist:

• "The Disconnect Between Aging Management and the Younger Workforce"
• "New Digital Influencers: The Coming Youthquake"
• "Meet Generation C: The Connected Customers"

Managing Digital and Social Not a Competition Between Generations

Being connected and getting involved in social media doesn't have to be defined by age. Some studies indicate that it seems to be defined more by income and education than by generation. In a study published in the May issue of Poetics, a Journal of Empirical Research on Culture, the Media and the Arts, sociologist Jen Schradie found that "college graduates are 1.5 times more likely to be bloggers than are high school graduates; twice as likely to post photos and videos and three times more likely to post an online rating or comments." The digital divide isn't about millennials and boomers; it's more about the haves and have-nots.