Digital Marketing Has Different Meaning to Different Sectors

The primal nature of connectedness ensures it crosses all boundaries

Digital Capitalizes on Connectedness

When you are running your own small business, understanding demographics, mindsets, finances, and culture all affect how you can reach people. Digital marketing budgets are continually increasing, but in terms of reaching specific sectors digital won't be pinned down. Digital marketing embodies the whole shift from outbound interruptive marketing (TV, print ads, radio spots, billboards etc.) to inbound, customer-focused marketing (online ads, blogs, wikis, social media, websites, e-marketing, video etc.). Knowing how your customer views connectedness can make or break your ability to draw people in to find out more about your offering. If people engage, they will probably buy later - and it's all coming from the fact that connectedness is natural, it's primal. Marketers can use it, but connectedness came before marketing.

Embracing the Coolness of a Millennial Mindset Has a Lot of Appeal

In my view there is no real digital divide when trying to promote your products and services, just infinite new ways of understanding and reaching your customer. Millennials invented and own digital, but boomers may remain a large target market that they'll continue to mine data on. A 2013 report recently released by Pew Internet and American Life Project, Demographics of Internet Users, wrote that internet use among boomers has increased, and 77% of 50-65 year olds are online. For baby boomers who spent their teen years in the early 70s dancing en masse in public parks with bongo drums in the background, embracing the coolness of the millennial mindset has a lot of appeal. The inherent connectivity within the digital world feels familiar, like a lingering unconventionality.

Getting Up to Speed by Learning Digital 

Since I run my own part-time business and came to marketing at a late age, I decided to get up to speed on the field "for real" by upgrading my education. This Digital Marketing Management program is one of the best resources available, and these instructors are fantastic, to say the least: Michelle Pellettier, Tyler Calder, Jean George and Dan Mariani.

Classroom Discussion: Benefit or Detriment?

Taking the Discussion Outside the Classroom Keeps it Real

Does mandatory classroom discussion dumb down lecture content for students?

From research of the many over-40 classmates I've studied with during the past year, the consensus among boomers is that enforced discussion in college or university classrooms is dumbing down lecture content. At the typical college age, we were all "serious intellectuals" taking the discussion outside the classroom creatively and independently on our own, while receiving a full hour or 2-hour lecture from the prof as well. There wasn't a problem remembering the content. In most eras, students naturally discuss what they're learning in nightly gatherings outside the classroom, every era and place having its own hangouts. The dress and aspiration is also era-specific - perhaps young men in black leather bomber jackets and Lenin caps sit beside freedom-fighting women in earnest hippie dresses, all having written or with plans to write their novels or journal articles... or whatever. The main point is that outside the classroom no discussion occurs to get a better mark.

Institutionalized Discussion Curbs Creativity in Learning 

What causes a professor to institute discussion with students during a lecture that I'm paying for to learn knowledge from him or her? Does a prof condone the conformity in holding particular opinions as well, that used to be free to roam in a cafe without any institutional shaping whatsoever? Where no opinion is shaped by a need for a mark or a grade or a reference, but each idea just feverishly fascinating to learn about for its own sake? Why can't students just discuss on their own without the guidance of a prof? And leave the lecture to being a distilled, creative expression of a senior expert's interpretations and ideas on the topic we're learning about that they reference and allude to?

The Most Verbose Students Are Rewarded

At my own university course about a fascinating literary topic, I have decided to drop the course and continue studying the subject on my own. I dislike having to listen to other students for half of the lecture time at my university. It feels like a controlled, herded, prescribed group experience. Perhaps it is a conditioning for the conformity expected of everyone from the working world, where "collaboration" is now mandatory, which often means a quiet tyranny by the participants who like to talk the most. Preference isn't given to the proven participants who know the most or execute the best and most efficiently, but the ones who talk at and in the highest volumes.

I have decided I value a real college or university lecture, and don't want it dumbed-down or cut in half, to make room for currently mandatory classroom discussion. Just as I seek quieter "doers" in my professional environments who walk the walk rather than just talk the talk.